International Markets

Optimization techniques are highly  tuned to the documents search engines in the target market. the search engines market shares vary from market to market. as does competition. In 2003, Danny Sullivan stated that Google represent ted about 75% of all searches. In markets outside the united states  Google's Share is often lager and Google remains the dominant search engine worldwide as of 2007. As of 2006, Google had an 85-90% market share in Germany. While there were hundreds of SEO firms in the US at that time, there were only about five in Germany. As of June 2008, the market share of Google in the UK was close to 90% according to Hitwise. That market share is achieved in a number of countries.

As of 2009, there are only a few large markets where google is not the leading search engine. In most cases, when Google is not leading in a given market. It is lagging behind a local player. The most notable markets where this is the case are china, Japan, South Korea, Russia and Czech Republic where respectively Baidu, Yahoo Japan, Naver, Yandex and Seznam are maket leaders.

Successful search optimization for international markets may require professional translation of web pages, registration of a domain name with a top level domain in the target market and web hosting that provides a local IP address. Otherwise, The  fundamental element of search optimization are essentially the same, regardless of language.